2019 is shaping up to be a pivotal moment for brands, as executives will invest in software, strategy, skills, and mindsets to become digitally mature. As brands prioritize digital experiences, they will boost investments in software and plan that will help them gather smarter customer insights.
Personalized and predictive consumer analytics will continue to grow with an algorithmic approach to strategic decision-making. Predictive analytics makes use of previous consumer data, statistical algorithms, and machine learning to pinpoint future outcomes. With business intelligence, data analytics, and machine learning, brands will be able to leverage more profound insights. Businesses will start to build upon these existing technologies, including making the shift towards AI-powered predictive personalization. Thanks to recent developments in AI technology, chatbots can now hold an engaging conversation without being awkward. Additionally, social messaging merges all the best elements of traditional digital customer service channels, including full chat functionality, persistent consumer identity, and mobile notifications. And by combining both AI and chatbot technology with social messaging, brands will be able to automate and personalize their responses.
As more IoT devices become available, brands will have access to more in-depth data about their customers than ever before. They can leverage this data to identify the customer’s pain points, buying habits, and interactions they had with agents from the past to deliver highly personalized service and a better digital experience than ever. This edition of CIO Applications features companies that are at the forefront of offering digital experience solutions. CIO Applications’ editorial board has assessed and shortlisted some of the most prominent organizations in the industry. We present to you – “Top 25 Digital Experience Solution Providers – 2019”.
